Question 1

What is Revenue at Risk?

Accepted Answer

Revenue at Risk refers to projected annual income exposure resulting from structural inefficiencies in enquiry response, quote follow-up, conversion tracking, invoice protection, and operational scale management. This is a directional projection under declared operating conditions, not actual financial loss.

Question 2

What trades does the Index cover?

Accepted Answer

The Index currently covers UK plumbing, HVAC (heating, ventilation and air conditioning), electrical contracting, and roofing businesses. Multi-trade businesses can also be assessed.

Question 3

How is the assessment structured?

Accepted Answer

The assessment evaluates operational conditions across five primary drivers: Response Velocity, Follow-Up Structure, Conversion Tracking Maturity, Invoice Protection, and Operational Complexity. Results are presented as projected annual ranges with confidence calibration.